NPI case studies
Recognizable names. Real retail stories.
Explore NPI partnerships and Mitch Gould’s brand-building experience—from celebrity launches to Amazon category development and U.S. market entry.
9 case studies
Celebrity Brand Building
Hulk Hogan · Hogan Nutrition
National sports-nutrition and specialty distribution
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Celebrity Brand Building
Steven Seagal · Lightning Bolt
From development to a national retail launch.
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Celebrity Brand Building
Chuck Liddell · Iceman Rx
An athlete-developed brand launched on Amazon.
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Celebrity Brand Building
Ronnie Coleman · Nutrition Brand Development
A partnership behind RonnieColemanNutrition.com.
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Amazon Marketplace
Amazon · Sports Nutrition
Major brands. A new retail opportunity.
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Celebrity Brand Building
Bob Wall · K.O. Fitness / World Black Belt
A celebrity-backed beverage brought to market.
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International Distribution
Native Remedies
Established U.S. sales and distribution.
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International Distribution
Scitec Nutrition
First U.S. shipment to The Vitamin Shoppe
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Retail Placement
Hunger Switch
From product concept to national retail.
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Watch the Amazon category-building story.
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