01
The Challenge
Dr. Paul Rivas had developed a supplement based on his book, Turn Off the Hunger Switch. Turning that concept into a nationally distributed product required retail access and a coordinated introduction to consumers.
02
The Approach
Gould combined distribution work with compliance guidance and online marketing. Media outreach secured interest across television, radio, and print, including a television tour for Dr. Rivas.
03
The Result
The product moved from concept to national retail shelves. The case study lists distribution at CVS, Walgreens, Target, Kmart, Albertsons, Kroger, and Rite Aid, alongside national media exposure.
Based on NPI’s published case-study materials.
Results describe individual engagements and are not a guarantee of future performance.