01
The Challenge
World Black Belt was introducing K.O. Fitness, a mineral-enhanced spring water developed in conjunction with martial artist Bob Wall. The new beverage needed a market introduction that connected the product with its martial-arts and entertainment community.
02
The Approach
Mitch Gould led the NPI sales-and-marketing message for the launch. The announcement introduced the product, its connection to Bob Wall and World Black Belt, and NPI’s role in bringing it to market.
03
The Result
The product was publicly introduced in an August 2007 launch announcement, with NPI supporting its market introduction. The announcement documents the launch rather than retail-door counts or sales results.
“We are always looking for new products to react to global market trends.”
Based on NPI’s published case-study materials.
Results describe individual engagements and are not a guarantee of future performance.