01
The Challenge
Flora wanted to bring its extensive herbal-supplement range to Amazon. The company needed to establish a marketplace presence for an entire product line, rather than a single item.
02
The Approach
Mitch Gould led NPI’s retail team in placing Flora’s herbal-supplement assortment on Amazon. The work focused on bringing an extensive range of individual products into the channel.
03
The Result
NPI’s case study reports a broad Amazon assortment and substantial marketplace growth for Flora. The project established a new e-commerce channel for the long-standing herbal-supplement business.
Based on NPI’s published case-study materials.
Results describe individual engagements and are not a guarantee of future performance.